Contributor
Increasing employee engagement, creating a healthier culture and building a world-class organization that sees exceptional growth every year is what all leaders in any industry wants for their organization. If that is the goal for most leaders, then why do so few organizations succeed at the above three?
There are a ton of reasons that may be hindering an organizations success, but one key area that majority of companies completely neglect or refuse to pay any attention to is their employees’ personal dreams and desires.
I recently spent some time with Infusionsoft at their headquarters in Chandler, Arizona. You may have heard of them already, but Infusionsoft is a complete sales and marketing automation software for small businesses. I was completely blown away by their positive and healthy culture, employees and everyone’s eagerness to build the company to even greater success.
There are plenty of people who deserve credit for the culture at Infusionsoft, especially their CEO Clate Mask. What took me by surprise though was to find out that they have someone on staff who is actually labeled as their dream manager. Dan Ralphs, who is the dream manager at Infusionsoft, has one job description -- to help the employees of the company achieve their personal dreams.
One of the company’s employees a few years back had read The Dream Manager by bestselling author Matthew Kelly. He loved the book so much that he desperately wanted to get it in the hands of Clate Mask, the CEO of the company. Being an avid reader and leader who is always looking to grow himself, Clate accepted the book and read it on a flight. Once he was finished with the book, he immediately knew that Infusionsoft was going to going to have a dream manager on staff.
In the book, Kelly writes, “The future of your organization and the potential of your employees are intertwined -- their destinies are linked.” At Infusionsoft, you see this clearly, as employees are actively engaged in the workplace while passionately helping the organization build towards the grander vision while in return, the organization is passionately helping employees work towards their biggest personal dreams.
culled from:entrepreneur.com
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